My Approach
With Grind Mode, the goal was to create a visual identity that balances raw rebellion with calculated restraint. The design uses minimal forms and typography as a quiet framework, disrupted by a bold, fluid red motif — a symbol of movement, urgency, and underground energy. Every element is deliberate: reduced graphics, strong negative space, and one dominating visual accent that becomes the brand’s core signature.
Vision and Innovation
Grind Mode speaks to a subculture that rejects polish in favor of authenticity. The identity leverages minimalism not for neutrality, but as a contrast to the visceral, bleeding red mark — a controlled act of rebellion. The packaging, photography, and layout systems are intentionally stripped-down to amplify that contrast, letting the mark act as both logo and attitude.
